Product Launches of the Year
The PowerHouse Alliance’s most successful product introduction of 2017 was the launch of its exclusive house brand of AV products and accessories, A2V, explained executive director Dennis Holzer. "A2V provides the increased margins that dealers look for in house brand products, with exceptional quality. We debuted the first product categories at CEDIA, which included AV racks and TV mounts. PowerHouse Alliance distributor members and many of their dealers were directly involved in the design, feature set, and manufacturing process of the A2V models. Having group participation in the development process ensured that dealers and distributors got exactly what they were looking for, and thus the first two categories of products have seen tremendous sell-through and positive feedback."